Book ad on radio quotes Amazon.com reviews

sr-newspaper-ad

Does anyone notice the lack here of review quotes from prestigious media sources?

Maybe I don’t listen to the radio often enough, but I just heard an ad on some station promoting a new book by quoting only reviews people left on Amazon.com. Has a study or even just a survey been done to get a feel for how many people actually care where the review comes from? Maybe I should start one…

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